SO YOU THINK YOU WANT TO DO ONLINE MARKETING……
Are you crazy? Forget it. It will never work. Marketing online is ineffective.
HUH? But, online marketing is all the rage. Mentor Mama is here to tell you, “FORGET IT!”
Do you have thousands of dollars to spend on pay-per-click? NO.
Do you know hundreds of thousands of people who will read your blog? NO.
Are you a celebrity? NO.
Then what makes you think you can make this happen? People have been out there blogging their little hearts out, putting out fabulous content and no one visits their blogs. So what makes you think that you are so special?
I’ll tell you WHAT. Mentor Mama is going to introduce you to the Holy Grail of online marketing: TRIBE SYNDICATION, that’s what.
Tribe Syndication is a process whereby a group of people join together and promote quality content on each others’ blogs. By working together, the group or “tribe” is able to share information, leverage their individual contacts, gain increased exposure for each individual member and ultimately market in a way that is far more effective than a solo model.
About one week ago, I had the privilege of attending the first live event hosted by the “Empowered Tribe”. The Empowered Tribe is a cohesive group of five men who came to know each other through marketing and classes on the internet: Michael Feil, Kary Rogney , Ken Pickard, Nick Logan, and Jon Alfredsson. Click on the link below to view a video of the tribe telling their story.
http://juliannabrower.com/the-empowered-tribe-social-proof/
If you are interested in forming a tribe, the “Empowered Tribe” suggests that your group develop a Tribal Code: a set of guidelines that facilitates the individuals to stay on task. While your code can be whatever you choose, the gentlemen in the “Empowered Tribe” have been successful because they have opted to adhere to a code that holds each of them accountable.
C’mon. Take Mama’s hand and I’ll walk you through a few of the suggested guidelines:
1. Meet weekly. Failure to show up consistently is one of the quickest ways to defeat your purpose.
2. Have a new piece of content each week. This can be a lot of work, but the rewards are tremendous as your fresh post is blasted out in front of thousands of new eyeballs!
3. Comment on each others’ posts. This means a real comment, giving your thoughts and even adding a new point of view. ”Great Post” doesn’t cut it.
4. Buzz each others’ content throughout the week. This keeps the online conversation going. You can use Twitter, Facebook or any other social media site that will extend the life of the post.
5. Members must maintain equivalent levels of activity. While people are always a little different, resentment will build if one member consistently does not pull his weight.
6. Share! This is a brain trust. Share new tips, exchange ideas, and help each other with technical issues.
7. Tribe members must have a common vision. You should not be clones. In fact it is helpful if each tribe member brings a different strength to the table. However, with a common purpose and vision, the tribe will flourish.
By virtue of its self-centered nature, online marketing has typically been annoying, ineffective or both. Collaboration is not a new idea. Applying it to the online marketing industry is.
Start talking tribes with some standout followers on Facebook and Twitter. Chat about the concepts set out above. Join an established tribe , form your own as you meet new people, or create a hybrid situation.
What ever you do, take a close look at tribes if you want your online marketing to be, well, EFFECTIVE!
April 5th, 2010 at 8:42 am
Nancy,
The one thought I’d add to your powerful message, would be to attend as many of the tribe-sponsored seminars as possible. Meeting face to face last weekend was energizing, informative and fun. It cemented the connection we already shared. I’m looking forward to the next seminar:)
Darlene Davis´s last blog ..Multiple Sclerosis – Living Above The Fear
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April 5th, 2010 at 11:58 am
Great tips Mentor Mama – You have the tribal code down! I think one of the most important things that you pointed out is all members have to pull their weight. Thanks for the post.
Glyna Humm´s last blog ..Show Us Your Bright Shining Faces! – A MUST For Online Marketing
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April 5th, 2010 at 3:26 pm
Great post! Just kidding Nancy! I think you know that I’m JUST beginning to see the benefit in tribes. All of the members of TSA have taught me something, and that alone is worth it! Thanks for pointing out all of the other benefits!
Judy Zavislak´s last blog ..What would your future self say to you right now?
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April 5th, 2010 at 3:36 pm
Nancy,
I will start with Great Post! I like this because it clearly outlines what is important.Joining a group is a commitment with responsibilities. In every relationship you need to do more than just show up. You need to participate fully, take an interest in others,respect them and learn from them. As we all know the more you give,the more you receive.
Thanks Nancy!
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April 5th, 2010 at 4:47 pm
Tribe syndication really is where its at right now. It’s funny how it caught on all of a sudden though because I was apart of a tribe for almost a year before it became popular. It’s been interesting to watch it explode into what it is today.
Great post as usual Nancy
~Angel
Angel Taylor´s last blog ..How Not To Spam Your Facebook Friends
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April 5th, 2010 at 6:34 pm
Nancy, what I appreciate most about your insights on this topic is you practice what you preach! You have been one to “give give give” to people in your tribe and I for one am so grateful to have you as a valued business associate!
Eddie
Eddie Espiritu´s last blog ..Earn Cash Money Online – A Success Perspective
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April 6th, 2010 at 9:33 am
Nancy,
Giving openly always leads to receiving more and more.
You spelled everything out so simply and easily. What a great reminder of how to support your fellow tribe members.
I love your style of writing!
Val
Val Wilcox´s last blog ..Everyone Has A Dream
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April 6th, 2010 at 11:33 am
Hey Nancy,
Great post. I totally agree with you in the value of a Tribe for online marketing. It is such a rewarding experience to have your content shared with so many others. It is also a great place to meet some like minded people who are working towards a shared vision and passion for the future.
With great leadership like yourself, tribes like the TSA will grow and offer many people the opportunity to be part of it.
Thanks for all that you do.
Make it a great day!
God Bless,
-ed
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April 6th, 2010 at 11:52 am
Good stuff Mama. That’s why we are here. It’s great people like you the 6 (children) Empowered Tribe Leaders that are leading the way to higher and higher heights. Thanks.
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Admin Reply:
April 8th, 2010 at 9:17 am
Thanks Nelson! It is very exciting to be on the cutting edge of such a powerful industry.
I hope you’ll visit me often! Mentor Mama
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April 6th, 2010 at 4:10 pm
Hi Nancy, You are so right. Singularly we can’t accomplish as much as we can when we band together!
Bill Cowan´s last blog ..Training Wheels of Life
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April 6th, 2010 at 4:57 pm
Right on, tribes are without question the buzz of the online world. As a new blogger as of December, I can tell you that there is no way I would have stuck with it without the tribe concept. It is so depressing to go to a blog with no life, no love!
I so wish I could have been there in San Diego to meet you all, but since I couldn’t, I appreciate all the wisdom spreading from those of you who made it out. Thanks for sharing the code ~ common passions and common commitment are absolutely essential to an effective tribe.
Power to the tribes!
Beth Allen´s last blog ..Big Love to the Food Revolution!
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April 6th, 2010 at 5:03 pm
Well you certainly got the essentials of Tribe life down, Nancy. You do get it!
You have to love the process of tribing. You learn so much and meet so many great and interesting people. And that’s just in addition to the syndication benefits.
Thanks for putting it all down so clearly and concisely Nancy.
David Merrill´s last blog ..Social Media Is The Key To Internet Marketing Success. Part III
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Admin Reply:
April 8th, 2010 at 9:15 am
I just LOVE being part of a tribe, David! Thanks to the Empowered Tribe for the great information…..I am just the messenger! Mentor Mama
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April 6th, 2010 at 7:10 pm
You and I are part of a great tribe, TSA, so we know first hand how wonderful it is to have some friends online who are willing to support you, just as you are supporting them. It puts the online world in a different light. It makes it more human and less alone.
It also gets you more used to coming out of your shell and leaving comments when you read a post you like. Tribe or no tribe.
Karin´s last blog ..Writing a great article in 30 minutes or less
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April 6th, 2010 at 7:39 pm
Thanks Mentor Mama,
It’s a great refresher from the event. I’m glad you took such good notes and detail what the code of a tribe should be. Having a solid tribe can really make a difference in the way you can market and connect online.
Don Enck´s last blog ..Master This Skill and You’ll Discover a Goldmine!
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Admin Reply:
April 8th, 2010 at 9:05 am
You are so right Don! Tribing has made a big difference for me!
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April 7th, 2010 at 12:49 pm
Hi,
I have a question. On point number 2 you said this new weekly post will be in front of thousands of new eyeballs. Where did they all come from? Is this assuming that the tribe is already pretty big? I’ve thought for awhile that the only people making money on online marketing were those that were marketing their online marketing skills and ideas. This is different? (I’m not being a smart ass.) One of your earlier responders (Angel) said she had been in a tribe for a year. She didn’t say how effective it was. I want to believe but as Reagan said (and I’m a liberal) trust but verify. Thanks
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Admin Reply:
April 8th, 2010 at 9:34 am
Hi Scott, Great questions. If all that you did was to tribe with me, for example, I have almost 4000 followers on Twitter. Right there, that’s thousands. If you tribed with me and 2 other people who each had 2000 Twitter followers, that a total of 8000 sets of eyeballs that would not have seen your content otherwise. Not every one of those people will see, but it’s a definite improvement over working alone and that’s a tribe of only 4 people.
I questioned whether people were making money online, as well. I had been working very hard with no results. BUT, I kept the faith and trudged on. Suddenly about a month ago (I only stumbled across internet marketing last Fall), things started to move! Right now, my business is soaring and it has all been a result of TRIBES! This is just the beginning. Now I really believe and I am moving forward with a spring in my step!
Please let me know if this answered your questions! Thanks for visiting.
Mentor Mama
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April 8th, 2010 at 1:59 pm
A major SHOUT OUT to everyone who commented on this post! I LOVE tribes and I am benefitting so much from participating! You are all a major part of that success!
Hurray for my TSA buddies and my Tribe Mastermind Partners!
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April 9th, 2010 at 4:17 am
Hey Mentor Mom:
Thanks again for an enlightening post. The post encourages people to think and question. Questions mean you got it. Once again, you got to listen to your mom.
Your friend,
Arlan
Arlan Murata´s last blog ..What is your tribe?
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April 9th, 2010 at 7:43 am
Tribe Syndication has really helped my online presence and the fact that I am meeting great new people and learning from them as well is a great benefit to me personally as well as in my business. Great information, thanks so much.
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April 10th, 2010 at 6:54 pm
Great information! I have been trying to get acquainted with some tribes that have my
mindset in common. Your suggestions about talking to others I Twitter was interesting.
I also had not considered that each member of the tribe must pull their weight.
Bravo
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April 11th, 2010 at 3:37 pm
Tribe Syndication with basic foundational guidelines is the earth for planting new tribal seeds!
Thank-you, Mentor Mama!
Dr Linda Douglas´s last blog ..ARE YOU RUNNING ON EMPTY? Part 2
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April 13th, 2010 at 3:41 pm
The tribe community is an awesome concept, it has really helped me in many ways. I learn so much from people like yourself Mentor Mom. So many perspectives points of view, the connections you make with people is a great benefit. The syndication is really a by product of relationships developed in the various tribes. Just awesome love the post. I’ll be back!!
Roger Holmes
Social Media/Online Marketing Resource
Skype: Roger.Holmes40
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April 20th, 2010 at 8:08 pm
I am really glad I went back and checked this out. I’ve been raving about the power of a tribe since I joined one just a couple of weeks ago… these guidelines that you put out are awesome – and get me super excited! Thanks for posting this – I’ll get it back in circulation… Tribe Syndicating is a must-have for any online marketer!
Paul Klaszus´s last blog ..Rollin’ with the Punches!
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April 25th, 2010 at 10:22 am
Hey Mentor Mama!
It seriously does turn a person’s blog from a ghost town to a party town. Tribe days are my favorite days of the week. Looking forward to connecting with you more!
Great post on tribes. Love my TRIBE(S)…all of them.
Krista
Krista Abbott´s last blog ..Viral Explosions Book Launch Gets You FREE Stuff!
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May 4th, 2010 at 5:38 pm
Thanks so much for the wonderful feedback! Wish that I could take credit for the ideas, but they are all from the Empowered Tribe! Gotta love those guys!
@Lori, Paul and Krista, Yes, I love my tribes too! Growing in so many ways from this process!
@Arlan, Thanks for visiting! Yes…you must listen to your mama!
@Ed and Roger, Let me know how it is going for you! Have you found tribes?
@Linda, Yes we will be harvesting a very rich garden!
Thanks again,
Mentor Mama
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May 25th, 2010 at 11:45 am
Great information concerning the tribe concept. Can’t wait to start seeing some results, as this is actually my first week participating in a tribe.
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June 1st, 2010 at 12:34 pm
I absolutely love this tribal code Nancy. This is the most concise explanation of tribe syndication and how to do it right I have seen out there. Keep it coming!
Gabriel Gannam´s last blog ..Success…Do You Feel You Deserve It?
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July 23rd, 2010 at 4:35 pm
Hi
thank you for your post and hints for starting a tribe.
The TSA has really opened my eyes to what power a tribe has for getting your word out there.
And I am learning heaps.
Love and Light
from
Yorinda
Yorinda´s last blog ..Joy is the Goal
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October 10th, 2010 at 6:54 pm
Hi Mentor Mama, I love it that you said that the tribe members should not be clones. In trying to connect with people online in the past, I have run across those who are absolutely convinced that I need to agree with them on EVERY point, read all of the same books – and agree about what we think of them, essentially think all of the same thoughts. And I ask you, what fun is that? I mean, the in-jokes are fun that way, but beyond that… A common vision, a common purpose, goal, whatever, yes….but many paths up to the mountain top – I’m all for that. And if you think my path is too circuitous – well maybe I think yours is too rocky. But perhaps your way of looking at the world and marketing and doing business and your personality gets us innovation X and mine gets us insight Y, then together we have breakthrough Z and everybody is happy. That’s what I like! So go tribes for sure – but just say no to clones…:) – Rob
Rob Wilson´s last blog ..Guides Available on Rainbow Traffic Exchange and Lead Generation on Trophy Too and Pests
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November 18th, 2010 at 10:33 pm
Hi Mentor Mama,
Great info you are giving out to everyone here. Appreciate your content and I do agree it is essential to form a tribe with a group of people who share common goals.
I love the idea taught at the Tribe Domination Coaching Program and will also implement it as soon as I have my group of like minded people with me.
Thanks very much for sharing this with us.
Cheers
Pearly
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